Hi! My name is Elizabeth.
Owner of WOW Lash and Brow Studio
It is my passion to help you face your day with your best face forward, so you can show up as your best self with confidence and happiness.
The reason behind WOW
Although, I have always loved the beauty industry, my business is fueled by the love I have for my family and inspired by my daughter, Vyvyana.
The beauty industry has been a passion of mine since I was a young girl. I used to give my dolls makeovers and my poor sister had to endure terrible haircuts, bad makeovers, wax burns, among other things. But thanks to that "practice" I got better at my craft. I grew up during a time when being a makeup artist or hair dresser was seen as just a hobby. Lashes and brows weren't even a thing back then, but I didn't care. I used to believe I would own a spa someday, even though I had no idea what "spa" meant.
During my senior year in high school I began "shaping" and tweezing my friend's brows. This was in the early 2000's so thin brows were still a thing. The more hairs I tweezed, the better. Even though being in the beauty industry was something my heart desired I didn't follow that path immediately. I was haunted by the fact it wasn't a "real job".
At that time, I decided to attend college and pursue my 2nd choice… becoming a CPA so nobody would steal my money from the spa I was going to open. That plan didn't pan out because my heart wasn't in it. The years passed by and I was working jobs I disliked. The desire of opening a spa was beginning to fade.
I married my husband in May 2017 and he has been such a supportive man in my life. Thanks to him, I quit a job I enjoyed, but didn't love to pursue my lifelong dream. I am now starting to see this dream of mine become a reality.
While I was attending Paul Mitchell I found out I was pregnant with my daughter, Vyvyana. She has been a part of this journey since I started school and I wanted to leave something for her to fall back on. I didn't jump right into the working world after getting my license. I waited until my daughter was about 6 months old when I took my first "booth rental" in a salon. That experience was short due to Covid, but it allowed me to focus and determine what I wanted from this industry. During the time we weren't allowed to work, I was continuing education, watching hundreds of youtube videos, and practicing some more with friends and family members. I started taking clients as soon as we were allowed to reopen. I rented a small suite, but I knew that was just my stepping stone to get to where I wanted. One day I decided to drive around and find a place to call "home" long term and I found my perfect space.
Opening my very first store front has been a roller coaster of emotions. The ride hasn't been smooth at all, but it has allowed me to define more clearly what I want to create in this space. That dream I once had about opening a spa has now evolved into something different and I can't wait to share that when the time comes.
I graduated from Paul Mitchell in March 2019 and became a licensed Esthetician shortly after. Since graduating, I have continued education and I now have 18 certifications under my belt for lash extensions, brow shaping and design, and lash lifting.
I want to thank all my clients, friends and family members who have supported me in this journey. I really wouldn't be where I am today if it wasn't for all of you.
